Process

Design First Later, Develop Later Now. Free yourself of forcing your message into predisposed design. Our progressive development process puts your message first, giving your loyal clients what they want:  your expertise.

  1. Identity. What you say starts with who you are. We empower you to rediscover yourself.
  2. Core message. You have a message; we’ll help you say it.
  3. Structure. Focus is on your voice, with a chorus to back you up. A carefully developed plan that surrounds your core message with your knowledge and expertise.
  4. Functionality. How you say it underscores the message. We’ll gather the proper vehicles.
  5. Design. Bring your message to life with talented artists and designers.
  6. Development. The plan is in place, we execute it together.
  7. Empowerment. Leveraging the right technology allows you take control. We'll even teach you.
  8. Reflection. While leveraging flexibility, we help adjust and grow with your marketplace and clientele.

Our development process allows your message and content to drive the evolution of your project. The result is more effective messaging, a more efficient development process, and a more appropriate design.

This is accomplished through developing a thorough understanding of you, your assets, and your clients. Your expert insight, coupled with our unique perspective, allows us to collaboratively develop a multifaceted point-of-view. With this, your message can be crafted or retooled to position yourself where you want to be. All this is done before a single line of code is written or line is drawn.

If the focus of the project is in need of a new or renewed identity, this will be developed collaboratively to marrying your intimate knowledge with the product with our creativity, all the while keeping you in control.

We want your design to flow in harmony with the message your project is conveying. The content that you have, or will be developing, is carefully analyzed and structured to maximize accomplishing your goals. Just like building a house, the blue prints must be drawn and the foundation built.

Since we’re not forcing your message to fit within the constraints of a design, our team can begin simultaneously progressively developing the framework of your project, while you work with our design team to achieve the look and feel that best suits your product. This simultaneous development / design process sets in motion the value you will begin to realize.